You became an entrepreneur so you could do what you love...

But the financial side of the business is stressing you out.

I get it. I've worked with dozens of small business owners and I know you're working your tail off. If you struggle with knowing how to leverage your business to create wealth, it can feel like...

✋ You're running on a hamster wheel with no end in sight.

✋  You're so worried you aren't going to "do it right" that you end up ignoring your financials altogether.

✋  You have so many big goals for your business but you aren't sure how you're going to afford everything.

✋  You get ignored whenever you try to reach out to a CPA for advice, or you don't understand all the jargon, so you feel more confused after talking to a professional than you were to begin with.

In this course, I am going to teach you how to Be Your Own CFO. You'll walk away feeling prepared and confident, knowing how to set your business up for success in the long run and keep yourself out of trouble.

Success doesn't happen by accident - so I'll teach you my six-step system that I use with my CFO clients to ensure all your bases are covered and to provide the clarity you need to make smart business decisions.

Watch Intro Video



An eight week course to create financial clarity in your business with Sarah Young, CPA and Virtual CFO

🚀 Our next round kicks off
in early 2022🚀


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Are you thinking...

  • You love what you do and have big dreams for your business, but you aren't sure how to afford it all.

  • You’re working your tail off, but you feel like you could pay yourself more and cash flow is often tight.

  • You’re worried about taxes and bookkeeping, and aren't sure how to do things the “right” way.

  • Your calendar is filled to the brim with meetings and client work, so the accounting and financial component of the business always seems to get put on the back burner.

  • You're tired of searching for answers online and just want someone to tell you what you REALLY need to know.

What If You Could:

✨ Confidently grow your business from your first few clients to multiple six figures.

✨ Stay profitable and pay yourself more with a personalized financial plan. (Spoiler alert - it doesn't always rely on more sales!)

✨ Generate positive cash flow and invest wisely in your business - and have some fun!

✨ Keep up with your books and interpret your financials so you can make the best data-driven decisions for your business.

✨ Manage and minimize your taxes while staying out of trouble.

✨ Know when and how to build your business.


Be Your Own CFO teaches you everything you need to know about business finances - and nothing you don't - so you can run your business with confidence from solopreneur to six figures.

  • Know Your Numbers

    Manage your books, understand your financials, and make smart financial decisions.

  • Increase Your Cash Flow

    Pull the right levers at the right time to create more stability and resilience in your business.

  • Get Paid + Handle Your Taxes

    Pay yourself more, stay out of trouble, minimize your tax bill, and keep more of your cash flow.

  • Make A Plan

    Set strategic goals, understand your cash cycle, and make a plan for your business.

  • Allocate Your Earnings

    Answer the question "What should I do with all this cash?" for good and put your cash system on autopilot.

  • Build Your Business

    Stabilize, then grow your business with smart hiring, funding, and financial systems.

Hi! I'm Sarah.

My mission is to ensure that no business owners are held back from reaching their goals by their business's finances or taxes.

I'm a CPA and Virtual CFO, and a wife and mom. I spent years honing my business and accounting skills in the Big Four and at a large publicly-traded company before founding Young + Co. I started my business after seeing first-hand how difficult it is for small business owners to find trusted experts to help them understand their entire financial picture. I decided to fix that problem!

I believe in a modern approach to accounting, and I'm not the stodgy, traditional CPA your dad referred you to. I believe that there's way more to your business than your tax return - it's important to think about your finances holistically in order to maximize your overall profits so you can build your wealth and legacy and create more peace and stability in your life.

In addition to helping my clients achieve their financial goals, I’m also a business owner like you. After working with dozens of clients and growing my own business, I've learned what works - and what results in money flying out the door.

I've put all my knowledge and best practices into this course to provide you with a system that covers literally everything you need to know about how to manage your business finances as you progress from solopreneur to multiple six figures.

Here's what you get:

Be Your Own CFO is a comprehensive course that will teach you literally everything you need to know about about managing your business finances from solopreneur to six figures.

👉 Lifetime access to six pre-recorded video modules plus access to all future updates to the course!

👉 Weekly live Q&A sessions hosted by me, your personal CPA and Virtual CFO, for personalized guidance and coaching, with two bonus Q&A sessions after you've completed the course for continued implementation support.

👉 Premium financial templates, calculators, checklists, worksheets, and more to make implementation a breeze.

👉 A private, members-only Facebook community for daily support and coaching, open during the entire duration of the course plus two weeks after!

👉 Bonus modules on topics like setting up your retirement accounts and knowing when and how to hire a CPA and bookkeeper.

👉 A community of like-minded business owners to cheer you on!

Join the Waitlist

Enrollment is currently closed, but have no fear! Our next round starts in early 2022. Get on our waitlist to be the first to know when enrollment opens again.

Here's What My Clients Have To Say...

“I have an MBA, but setting up my business's finances was confusing to me! Sarah broke it all down, made it simple and approachable, and left me feeling really confident about running my business. She taught me how to set up my QuickBooks the right way, pay myself, and reinforced a profit first mentality. She also made it clear what I needed to do and what risks I could afford to take as a business owner. Sarah makes finance fun!

Jessica Lackey, Jessica Lackey Consulting

“Sarah broke things down into bite-sized actions which helped me understand how to manage my business finances, set up the right processes, and create a framework to grow in the future. And all her spreadsheets were so helpful! It's the first weekend of the month, and I've carved out time to reconcile my accounts (through QuickBooks!) and review my financial statements, and I've even set up bank accounts for business savings and taxes!”

Karen Weeks, KDW Coaching

Still Have Questions?

I've Got Answers!

  • When does BYOCFO begin and end?

    You have lifetime access to the modules and resources, including future updates!

    We run BYOCFO several times throughout the year. The next cohort begins on Thursday, October 21, 2021. The last module of this cohort will be released on December 10, 2021. We'll have the members-only Facebook community open and will host live Q&As every Thursday until December 16, 2021.

  • Am I a good fit for BYOCFO?

    BYOCFO is going to teach you all the business financial concepts that any business owner needs to know. This program was designed with small business owners in mind and is ideal for you if you're in your first few years of business and/or are in the solopreneur stage, and are ready to grow your business and increase your profit margin. BYOCFO will teach you literally everything you need to know to grow from the solopreneur stage to generating multi-six figures in revenue.

    BYOCFO is best suited for sole proprietors, LLCs, and S Corps. If you have a lot of investors or a complicated structure, this course is probably not a great fit.

    It's also best to take the course when you've made a sale or two, or have planned out your programs or products. That way you have some numbers to work through!

  • What's the time committment?

    You'll get what you put into the program! BYOCFO is a comprehensive course, but I've used my teaching and training skills to distill the modules down to focus you on what you really need to know.

    You should budget 1-2 hours each week to watch the videos and work through the resources. I also really want you to implement what you've learned in your business, so you should set aside time to work on your homework assignments, check in with us in the Facebook group, and attend the live Q&As! This will help you create a good financial habit of checking in on your business every week.

    Remember, part of your role as CEO of your business is to be a good steward of your money, so we'll teach you how to create processes and routines to make that easy.

  • How will I get my questions answered as I work through the course?

    I fully expect you to have questions as you work through the modules. In fact, if you don't ask me any questions, I'll reach out to make sure you're actually doing the work! 😉

    Modules will be released every Friday. We'll run a live Q&A every Thursday, so you'll have ample time to watch the videos and work through the resources beforehand. We'll have a total of eight Q&A sessions, so you have extra time to work through all six modules.

    We know you might not want to post specific financial information publicly, so you can definitely ask us anonymously via Facebook message and we'll answer on the live call (not sharing your name, of course).

    And you'll have access to a private Facebook group where you can post questions and get support from me and your cohort.

  • Do you use confusing jargon and complicated concepts?

    Heck no! 🙅‍♀️ I want this to be as pain-free as possible!

    Fun fact about me - I actually taught high school math for two years before going back to get my Master's in Accounting. I also trained dozens of staff in my public accounting and corporate days. If I can teach them, I sure can teach you!

    I know that numbers and accounting can make a lot of people clam up, stress out, fall asleep, or run for a glass of wine. So I've broken down all my knowledge and best tips into easily-digestible, short lessons that teach you exactly what you need to know, no jargon or memorizing debits and credits required.

  • Should I sign up for this course if I'm not located in the US?

    Yes! The vast majority of the concepts I teach in BYOCFO are applicable to any business owner across the world. In fact, there are only a handful of US-specific concepts I cover - such as US tax rules and hiring rules - but these topics are only a small part of their respective modules.

  • Does this course replace a bookkeeper or tax accountant?

    I think there's a time and place to hire a bookkeeper and CPA, but it isn't always right when you start your business. And I have a bonus module on how and when to hire them!

    For your bookkeeping, you will learn enough in BYOCFO to keep your own books up to date.

    After taking this course, you might feel confident enough to use a software like TurboTax to take care of your own tax return. I'll explain all your taxes to you and even walk you through a Schedule C and a few other key parts of your return. However, if you are generating profits that are close to or in excess of $100,000, or if you have multiple owners or file as an S Corp, I HIGHLY recommend hiring a tax accountant. First, a good accountant will pay for themselves (watch the bonus module!). Second, partnership and S Corp returns are out of the scope of this course and are VERY easy for a layperson to mess up. Trust me, I've seen it. 👀

    Whether you outsource these tasks or not, it's important for you to understand the concepts. You need know if everything is done the right way because ultimately, the responsibility for the success of your business and your taxes being done the right way lies with you.

    I'm also going to teach you several things that most CPAs or bookkeepers won't cover (at least not proactively) - like how to price for profits, how to create a budget, how to manage your cash flow and invest in your business, how to pay yourself, and how to hire a team.

  • What's your refund policy?

    I want you to be 100% satisfied with your investment! If you put the work in, you will see results and feel clear on your business's finances.

    So if you don't feel satisfied for any reason after watching the first two modules and completing the work, simply reach out to me at hello (at), show me the work you've done, and I'll refund your investment in full.